Service Communications and Marketing Preferences

Understanding the difference between essential service emails and optional marketing.

Version 2.1.0Last Updated 15 May 2026

Company: Y.O.D.O. Ltd (Company No. 15736034)
Registered Office: 42 Mayfair Gardens, Southampton, SO15 2TW, United Kingdom
ICO Registration: ZC015883 (Data Protection Lead: Mrs Theodosia Kouraki)
EU Representative under Article 27 EU GDPR: Christina-Eloiza Kouraki, Marasli 29, Athens 10676, Greece, email eloizakouraki@yahoo.gr.
Contact: info@yodo.ltd

Essential service communications

Some communications are necessary to provide the Service safely and fairly. You cannot opt out of essential service emails. These include:

Scheduled Check-in prompts

Reminders (including daily Status Check reminders while a Status Check is open)

Escalation notices to Delegates

Delegate follow-up updates (limited to operational status)

OTP and step-up authentication codes

Trial start confirmations, payment details added confirmations, and trial end notices

Subscription confirmations, renewal notices (including reminders sent in line with the Digital Markets, Competition and Consumers Act 2024), receipts and failed payment notices

Cancellation confirmations

Deletion notices

Verification process notices

Founders' offer activation and Partner referral redemption confirmations (one-off, transactional)

Essential service communications are sent on the basis of contract performance under Article 6(1)(b) UK GDPR and are necessary to operate the Service safely. They are not direct marketing under Regulation 22 PECR and do not require your consent. They cannot be switched off while your account is active.

Where we use SMS for verification codes or other essential service purposes, the same principles apply. Optional support channels such as WhatsApp are separate and governed by the relevant provider's terms.

Optional notifications

Where the Service offers optional notifications (for example, certain in-app notifications), you can control them in settings. See your account settings for available notification controls.

Marketing

Marketing communications are separate from essential service communications. Where we send marketing, you can unsubscribe at any time:

Using the unsubscribe link in the email, or
By contacting info@yodo.ltd

We will not require marketing consent to use the core Service.

For more detail on marketing lawful bases (Article 6(1)(a) UK GDPR for new prospects; Regulation 22(3) PECR soft opt-in for similar services to existing customers), see our Marketing Preferences notice.

EEA users

EU PECR (transposed via the ePrivacy Directive in each Member State) applies to electronic mail marketing to EEA recipients. The same essential-vs-marketing distinction applies. Where we contact an EEA user with a marketing email we will rely on the local PECR-equivalent basis applicable in that Member State and we honour all unsubscribe requests immediately.

Questions?

If you have questions about communications you are receiving, or believe you have received a communication in error, contact us and we will investigate promptly:

info@yodo.ltd